The audience gathers. The lights go up. And the magic begins… But before any of this comes the program book! A resource and memento for
Category: Digital Program Book
The COVID-19 pandemic disrupted virtually every industry, including the performing arts. Due to restrictions associated with the pandemic, ticket sales plummeted to an all-time low.
Within the last 18 months, virtually every company had to adopt digital versions of their existing processes. One study from McKinsey shows the pandemic accelerated
When we built Audience Access, we wanted all the features of the printed program books and more. After careful market research and decades of experience, we’ve
It’s no surprise that COVID-19 impacted performing arts ticket sales in a big way. One study found that US box office sales dropped a whopping 86 percent
Your patrons are texting, so why aren’t you? Knowing how to use text message marketing opens the doors to more relationships in more places. Your
What will the performing arts industry look like through the rest of 2021? With the entire world dealing with and recovering from the COVID-19 pandemic,
There’s always been a dark secret within the performing arts industry. What is it, you might ask? Printed program books! We have been publishing printed
What is Content Delivery? Content delivery is how content moves from its original creator, to you, the audience. The simplest way to look at content
At any performance, program books are a crucial part of the experience by providing pertinent performance-specific information and details. The traditional printed program book is