Performing arts organizations today face the challenge of balancing traditional patron preferences with the need for environmental sustainability. While some patrons still prefer physical printed
Category: Tips
Sending timely, personalized follow-up messages is the holy grail of any marketing strategy. You want to catch your audience members when they still feel the
As a performing arts organization, those lush, full-color season program books may be a point of pride. But let’s get real – printing and distributing
Do you wish you could offer the easy access of digital program books while still sharing the tangible enjoyment of a paper program book? With
No one wants to be just another name in a crowd. We all want to feel unique, like our needs and preferences matter. But when
As every performing arts organization knows, the need to cut costs is never-ending. Many organizations are starting to adopt a powerful new cost-cutting measure that
A good digital program book is not just an animated page turn or a PDF version of your paper program book. It should be interactive
Nothing quite matches the feeling of seeing new mobile numbers and email addresses flow into your data systems from your digital program books. This contact
When you’ve worked hard to gather audience information, the last thing you want to hear is that you’ve only scratched the surface. But the truth
It’s true! Your program book can be a powerful lead magnet… but only if you’re using the right digital program book. Traditional Program Books Provide