Your digital program received 1,500 scans last weekend. Is that good? Maybe. It’s certainly a sign that people interacted with something. But by itself, that
A patron purchases four tickets to Saturday night’s performance. Your ticketing system knows the purchaser. It knows the transaction. It knows the seats. It may
For most of its history, the program book had one job: serve the patron sitting in the theater. Today, it has two. The first hasn’t
Most performing arts organizations don’t think of their program book as part of their marketing strategy. It’s a publication. A production deadline. A sponsor fulfillment
For years, the solution to almost every program book request was the same. “Let’s add another page.” A new sponsor needed recognition. An expanded artistic
Every performing arts organization exists to create extraordinary experiences for its community. You produce performances that inspire audiences, cultivate donors, strengthen sponsors, and enrich the
Every performing arts organization operates with finite resources. Budgets have limits. Staff wear multiple hats. Time is carefully allocated across marketing, fundraising, sponsorships, patron services,
Nobody starts a career in the performing arts because they love chasing deadlines. Marketing directors want to grow audiences. Development teams want to cultivate donors.
As one season comes to a close, many performing arts organizations immediately shift their attention to the next one. New productions are announced. Marketing calendars
A sold-out performance generates revenue. The lights come up, the audience leaves, and the organization moves on to the next production, concert, or event. Attendance