Ticket sales tell you who showed up. They do not tell you what mattered. A core insight from McKinsey’s research on arts institutions is that
Arts organizations don’t suffer from a lack of passion. They don’t lack creativity. They don’t lack commitment. What many lack is confidence with data. A
For many performing arts organizations, program books have quietly become a second job. What once felt like a contained production task now spans months of
Outsourcing program books isn’t new. What is new is why organizations are doing it. This shift isn’t about cutting corners or offloading creative work. It’s
There’s only one audience segment that truly matters: people who have already bought your tickets. Everyone else, broad arts interests, 30-mile radiuses, “theater lover” demographics
Most performing arts organizations are still pouring precious marketing dollars into Facebook and Instagram ads built on the wrong foundation — broad “arts & culture”
For decades, program books quietly became one of the most time-consuming parts of a performing arts season. Months of chasing bios.Last-minute layout changes.Rush print fees.Boxes
Imagine this: Tomorrow night, 900 people walk into your theater. By the final bow, you have mobile numbers and email addresses for 700–900 of them.
Turning Clicks Into Stories—How Digital Program Book Data Speaks to Boards, Funders, and Sponsors Picture this: you’re standing in front of your board. You’ve got
Consistency Is The New Currency: How Consistent Digital Program Book Data Transforms Audience Understanding If you’ve spent any time on X (formerly Twitter), you’ve probably