The performing arts program book is more than just a guideāit’s a critical component of the audience experience, a marketing tool, and a reflection of
Category: Marketing
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A digital program book may seem like just a fun, interactive vehicle for delivering program information and advertisements. But like a strategic Trojan Horse, there
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As a performing arts marketer, you recognize the importance of truly knowing your audience members. But in a world where one person might purchase a
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How can performing arts organizations bring audience engagement to the next level? The game-changing success factor is the ability to create -meaningful, ongoing connections with
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A good digital program book is not just an animated page turn or a PDF version of your paper program book. It should be interactive
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Nothing quite matches the feeling of seeing new mobile numbers and email addresses flow into your data systems from your digital program books. This contact
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When you’ve worked hard to gather audience information, the last thing you want to hear is that you’ve only scratched the surface. But the truth
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Digital program books have drastically changed the landscape of audience engagement. Consumers already demand digital access to the things they love, expecting to find instant information at their fingertips.
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As we reflect on 2022, I think everyone in the performing arts industry can sum it up in three words: back to normal. BUT, those