Have you ever thought about using your patron’s behavior gleaned through the program book content they consume to make their experience with your performing arts
Category: Texting
Many arts organizations operate on minimal budgets. This has been the case since before COVID-19 impacted the theater scene. Monetizing ticket sales for events, whether
If the pandemic and its economic aftermath have taught us anything, it’s that businesses have to be nimble to survive. For many businesses, this means
When we began designing Audience Access, we wanted to create something that combined all the best features of printed program books with all the most
When the curtains go up and the show starts, you should be overjoyed that every ticket has sold and every seat is filled. But you
Costs are usually a primary consideration and play a vital role in performing arts marketing. Most organizations find it quite challenging to achieve their goals
Program books are a vital piece of marketing collateral for any performing arts venue, so how do you make sure that every patron has one
Texting is possibly the simplest, yet most effective way to communicate quickly. Emails may sit in folders for days, or are ignored entirely. QR codes
A performing arts digital program book is a deliverable solution that lets you connect with every member of your audience. As opposed to traditional printed
It’s no surprise that COVID-19 impacted performing arts ticket sales in a big way. One study found that US box office sales dropped a whopping 86 percent