Have you ever thought about using your patron’s behavior gleaned through the program book content they consume to make their experience with your performing arts
Category: Texting

When the curtains go up and the show starts, you should be overjoyed that every ticket has sold and every seat is filled. But you

Costs are usually a primary consideration and play a vital role in performing arts marketing. Most organizations find it quite challenging to achieve their goals

Program books are a vital piece of marketing collateral for any performing arts venue, so how do you make sure that every patron has one

It’s no surprise that COVID-19 impacted performing arts ticket sales in a big way. One study found that US box office sales dropped a whopping 86 percent