Selling program book advertising is hard. At least, that’s the traditional wisdom if your advertising vehicle is printed program books. And what makes it so
Category: Advertising
Many arts organizations operate on minimal budgets. This has been the case since before COVID-19 impacted the theater scene. Monetizing ticket sales for events, whether
Technology has opened new doors for advertising, promotion and audience outreach through digital program books. But are you ready to step through those doors? You
Within the last 18 months, virtually every company had to adopt digital versions of their existing processes. One study from McKinsey shows the pandemic accelerated
When we built Audience Access, we wanted all the features of the printed program books and more. After careful market research and decades of experience, we’ve
We make it easy to get the word out to your community about your new digital program book. When you sign up for a subscription
For centuries, the performing arts has been a significant source of entertainment for people all over the world. Performing arts is one of the industries
The performing arts industry certainly has had its challenges in recent past, but nothing like Covid. The onset of Covid-19 has made it even harder