A digital program book may seem like just a fun, interactive vehicle for delivering program information and advertisements. But like a strategic Trojan Horse, there
Category: Feature
Digital program books have drastically changed the landscape of audience engagement. Consumers already demand digital access to the things they love, expecting to find instant information at their fingertips.
As we reflect on 2022, I think everyone in the performing arts industry can sum it up in three words: back to normal. BUT, those
The European Union has set an ambitious goal to cut its emissions by 45% by 2028. To achieve this goal, the EU is encouraging businesses
It’s true! Your program book can be a powerful lead magnet… but only if you’re using the right digital program book. Traditional Program Books Provide
Have you ever thought about using your patron’s behavior gleaned through the program book content they consume to make their experience with your performing arts
Contrary to the rosy picture some industries enjoy in this economy, performing arts organizations are struggling! They are struggling with being overworked, struggling to keep
Wait, what!? That’s right, your tech stack. If it’s not, it needs to be. In today’s digital marketing age, everything your performing arts organization is
Selling program book advertising is hard. At least, that’s the traditional wisdom if your advertising vehicle is printed program books. And what makes it so
The good news is, there is! And you’ll be in good company with The Kennedy Center and The National Philharmonic who finally saw the light about the cost and