Performing arts organizations that pay attention to how long it takes to produce their program books gain more control over their expenses. Before you commit
Category: Feature

Digital program books are an exciting way to combine online marketing with instant customer engagement. Even more exciting is how you manage that digital content.

Technology has opened new doors for advertising, promotion and audience outreach through digital program books. But are you ready to step through those doors? You

The moment a patron takes a seat with your program book is YOUR make or break moment: will that program book leave a lasting impression

It’s time to face the painful truth: you’ve been publishing your program books all wrong! The good news is you don’t have to stay stuck

Many performing arts organizations use printed program books or just post details of future performances on their websites. While this may work to some extent,