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    Digital Program Book Feature Marketing

    Unlocking the Power of Data: How Digital Program Books Can Boost Your Marketing Efforts

    January 24, 2023January 24, 2023 Garett

    Digital program books have drastically changed the landscape of audience engagement. Consumers already demand digital access to the things they love, expecting to find instant information at their fingertips.

    Digital Program Book Feature Marketing

    Why Your Arts Organization Needs Digital Program Books in 2023

    January 10, 2023January 10, 2023 Garett

    As we reflect on 2022, I think everyone in the performing arts industry can sum it up in three words: back to normal. BUT, those

    Digital Program Book Feature

    Cut Emissions by 45% by 2028, Says The EU!

    December 21, 2022December 21, 2022 Garett

    The European Union has set an ambitious goal to cut its emissions by 45% by 2028. To achieve this goal, the EU is encouraging businesses

    Digital Program Book Feature Marketing Tips

    Did You Know Your Program Book Is a Lead Magnet?

    December 1, 2022December 19, 2022 Garett

    It’s true! Your program book can be a powerful lead magnet… but only if you’re using the right digital program book.  Traditional Program Books Provide

    Digital Program Book Feature Texting

    A Platform For Audience Engagement

    October 5, 2022October 5, 2022 Garett

    Have you ever thought about using your patron’s behavior gleaned through the program book content they consume to make their experience with your performing arts

    Digital Program Book Feature

    Overworked, Understaffed — The New Reality!

    September 22, 2022September 22, 2022 Garett

    Contrary to the rosy picture some industries enjoy in this economy, performing arts organizations are struggling! They are struggling with being overworked, struggling to keep

    Digital Program Book Feature Marketing Tips

    Is Your Program Book Part of Your Tech Stack?

    August 29, 2022August 29, 2022 Garett

    Wait, what!? That’s right, your tech stack. If it’s not, it needs to be. In today’s digital marketing age, everything your performing arts organization is

    Advertising Digital Program Book Feature

    Is Your Digital Program Book Measuring Ad Impressions?

    August 9, 2022August 9, 2022 Garett

    Selling program book advertising is hard. At least, that’s the traditional wisdom if your advertising vehicle is printed program books. And what makes it so

    Digital Program Book Feature Tips

    $600,000 For Printed Program Books!? There’s Got To Be a Better Way.

    August 8, 2022August 8, 2022 Garett

    The good news is, there is! And you’ll be in good company with The Kennedy Center and The National Philharmonic who finally saw the light about the cost and

    Digital Program Book Feature Program Book Tips

    Turn Your Program Book into a Fundraising Machine

    July 26, 2022July 26, 2022 Garett

    Is your performing arts organization still using the same old fundraising methods? You know, the ones that typically involve sending a paper brochure to potential

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