Have you ever thought about using your patron’s behavior gleaned through the program book content they consume to make their experience with your performing arts
Category: Feature
Contrary to the rosy picture some industries enjoy in this economy, performing arts organizations are struggling! They are struggling with being overworked, struggling to keep
Wait, what!? That’s right, your tech stack. If it’s not, it needs to be. In today’s digital marketing age, everything your performing arts organization is
Selling program book advertising is hard. At least, that’s the traditional wisdom if your advertising vehicle is printed program books. And what makes it so
The good news is, there is! And you’ll be in good company with The Kennedy Center and The National Philharmonic who finally saw the light about the cost and
Is your performing arts organization still using the same old fundraising methods? You know, the ones that typically involve sending a paper brochure to potential
Performing arts organizations that pay attention to how long it takes to produce their program books gain more control over their expenses. Before you commit
Digital program books are an exciting way to combine online marketing with instant customer engagement. Even more exciting is how you manage that digital content.
Technology has opened new doors for advertising, promotion and audience outreach through digital program books. But are you ready to step through those doors? You
As the performing arts industry puts the effects of COVID-19 in the past, some of the innovations that sprouted during that time remain more relevant
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