Many arts organizations operate on minimal budgets. This has been the case since before COVID-19 impacted the theater scene. Monetizing ticket sales for events, whether
Author: Garett
Digital program books are an exciting way to combine online marketing with instant customer engagement. Even more exciting is how you manage that digital content.
Technology has opened new doors for advertising, promotion and audience outreach through digital program books. But are you ready to step through those doors? You
As the performing arts industry puts the effects of COVID-19 in the past, some of the innovations that sprouted during that time remain more relevant
When you think of printed versus digital program books, which is the better option? Answer: neither. That’s because every patron is different, and until you can
The moment a patron takes a seat with your program book is YOUR make or break moment: will that program book leave a lasting impression
You may be thinking of bringing your program book management to the cloud, but what does ‘the cloud’ really do for you? And why should
It’s time to face the painful truth: you’ve been publishing your program books all wrong! The good news is you don’t have to stay stuck
There’s no doubt that the world is rapidly transitioning to digital marketing, and for a good reason. However, just because you are developing a digital
If the pandemic and its economic aftermath have taught us anything, it’s that businesses have to be nimble to survive. For many businesses, this means
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