Nobody starts a career in the performing arts because they love chasing deadlines. Marketing directors want to grow audiences. Development teams want to cultivate donors.
Category: Program Book Process
As one season comes to a close, many performing arts organizations immediately shift their attention to the next one. New productions are announced. Marketing calendars
Imagine asking your finance team to rebuild the budgeting process from scratch every year. Or asking your development team to reinvent donor stewardship every season.
Few organizations set out to create a 64-page program book. In fact, most program books begin with relatively straightforward objectives. Provide patrons with essential event
If you walk through most performing arts organizations during program book season, you will find no shortage of activity. Emails are flying. Meetings are being
There is a question that quietly exposes the health of almost any program book process: Who owns it? Not who contributes to it. Not who