Your digital program received 1,500 scans last weekend. Is that good? Maybe. It’s certainly a sign that people interacted with something. But by itself, that
Category: Analytics
Most performing arts organizations don’t think of their program book as part of their marketing strategy. It’s a publication. A production deadline. A sponsor fulfillment
A sold-out performance generates revenue. The lights come up, the audience leaves, and the organization moves on to the next production, concert, or event. Attendance
A sold-out performance feels like success. The house is full. The audience is engaged. The event concludes with applause, and the organization can point to
A subscription renewal is one of the most celebrated metrics in the performing arts. It signals loyalty, validates programming decisions, and provides a degree of
Most performing arts organizations have invested significant time and resources into building their CRM. It serves as the central repository for ticket purchases, donations, subscriptions,
Every season, performing arts organizations invest significant time, energy, and budget into producing program books. Teams coordinate donor recognition, sponsorship placements, artistic content, advertising, branding,