The shift away from fully printed program books is already underway across the performing arts. What’s less discussed is how most organizations are managing that
Category: Marketing
The planning window for the 2025-2026 performing arts season is here—and with it comes an important opportunity: not just to plan your events, but to
Recommendations from peers often carry more weight than any marketing message. That’s why we recently asked our Audience Access users to share their honest feedback—how
Summer festivals are a cornerstone of the performing arts season, drawing diverse audiences for experiences that define your organization’s year. For Executive Directors and Marketing
Performing arts audiences are evolving. Some patrons still cherish the feel of a printed program book, while others expect instant access to information on their
As the performing arts industry continues to evolve, digital marketing is playing an increasingly pivotal role in how organizations connect with their audiences. The year
The holiday season is one of the busiest and most magical times of the year for performing arts organizations. Patrons flock to festive performances, drawn
As the holiday season approaches, performing arts organizations are gearing up for some of the most exciting—and busiest—events of the year. From festive concerts and
In today’s digital-first world, patrons expect more than a printed program—they’re looking for interactive, convenient, and engaging experiences that keep them connected with your organization.
Digital program books are quickly gaining popularity in the performing arts, offering organizations a flexible, interactive, and cost-effective way to connect with audiences. But despite