The performing arts program book is more than just a guide—it’s a critical component of the audience experience, a marketing tool, and a reflection of
Category: Marketing
Sending timely, personalized follow-up messages is the holy grail of any marketing strategy. You want to catch your audience members when they still feel the
A digital program book may seem like just a fun, interactive vehicle for delivering program information and advertisements. But like a strategic Trojan Horse, there
As a performing arts marketer, you recognize the importance of truly knowing your audience members. But in a world where one person might purchase a
How can performing arts organizations bring audience engagement to the next level? The game-changing success factor is the ability to create -meaningful, ongoing connections with
A good digital program book is not just an animated page turn or a PDF version of your paper program book. It should be interactive
Nothing quite matches the feeling of seeing new mobile numbers and email addresses flow into your data systems from your digital program books. This contact
When you’ve worked hard to gather audience information, the last thing you want to hear is that you’ve only scratched the surface. But the truth
Digital program books have drastically changed the landscape of audience engagement. Consumers already demand digital access to the things they love, expecting to find instant information at their fingertips.
As we reflect on 2022, I think everyone in the performing arts industry can sum it up in three words: back to normal. BUT, those