Many arts organizations operate on minimal budgets. This has been the case since before COVID-19 impacted the theater scene. Monetizing ticket sales for events, whether
Category: Marketing
Digital program books are an exciting way to combine online marketing with instant customer engagement. Even more exciting is how you manage that digital content.
Technology has opened new doors for advertising, promotion and audience outreach through digital program books. But are you ready to step through those doors? You
As the performing arts industry puts the effects of COVID-19 in the past, some of the innovations that sprouted during that time remain more relevant
You may be thinking of bringing your program book management to the cloud, but what does ‘the cloud’ really do for you? And why should
When the curtains go up and the show starts, you should be overjoyed that every ticket has sold and every seat is filled. But you
Costs are usually a primary consideration and play a vital role in performing arts marketing. Most organizations find it quite challenging to achieve their goals
Program books are a vital piece of marketing collateral for any performing arts venue, so how do you make sure that every patron has one
For our full-service Publisher clients, we get to see a lot of digital program book content, and we mean A LOT! But the one thing
It is hard to remember a time before smartphones and high-speed internet, but it wasn’t too long ago. As we enter a new digital era,