Costs are usually a primary consideration and play a vital role in performing arts marketing. Most organizations find it quite challenging to achieve their goals
Category: Marketing
Program books are a vital piece of marketing collateral for any performing arts venue, so how do you make sure that every patron has one
For our full-service Publisher clients, we get to see a lot of digital program book content, and we mean A LOT! But the one thing
It is hard to remember a time before smartphones and high-speed internet, but it wasn’t too long ago. As we enter a new digital era,
A significant amount of research has been performed investigating the devastating impact of the COVID-19 pandemic on America’s arts sector. While this research is an
Many performing arts organizations use printed program books or just post details of future performances on their websites. While this may work to some extent,
Texting is possibly the simplest, yet most effective way to communicate quickly. Emails may sit in folders for days, or are ignored entirely. QR codes
A performing arts digital program book is a deliverable solution that lets you connect with every member of your audience. As opposed to traditional printed
Within the last 18 months, virtually every company had to adopt digital versions of their existing processes. One study from McKinsey shows the pandemic accelerated
It’s no surprise that COVID-19 impacted performing arts ticket sales in a big way. One study found that US box office sales dropped a whopping 86 percent