When the curtains go up and the show starts, you should be overjoyed that every ticket has sold and every seat is filled. But you
Category: Program Book
Costs are usually a primary consideration and play a vital role in performing arts marketing. Most organizations find it quite challenging to achieve their goals
A significant amount of research has been performed investigating the devastating impact of the COVID-19 pandemic on America’s arts sector. While this research is an
The audience gathers. The lights go up. And the magic begins… But before any of this comes the program book! A resource and memento for