When you think of printed versus digital program books, which is the better option? Answer: neither. That’s because every patron is different, and until you can
Category: Digital Program Book
The moment a patron takes a seat with your program book is YOUR make or break moment: will that program book leave a lasting impression
You may be thinking of bringing your program book management to the cloud, but what does ‘the cloud’ really do for you? And why should
It’s time to face the painful truth: you’ve been publishing your program books all wrong! The good news is you don’t have to stay stuck
There’s no doubt that the world is rapidly transitioning to digital marketing, and for a good reason. However, just because you are developing a digital
If the pandemic and its economic aftermath have taught us anything, it’s that businesses have to be nimble to survive. For many businesses, this means
If you’ve been wondering whether to make the switch from printed to digital program books, the good news is you can have your cake and
When we began designing Audience Access, we wanted to create something that combined all the best features of printed program books with all the most
When the curtains go up and the show starts, you should be overjoyed that every ticket has sold and every seat is filled. But you
Costs are usually a primary consideration and play a vital role in performing arts marketing. Most organizations find it quite challenging to achieve their goals