As the performing arts industry puts the effects of COVID-19 in the past, some of the innovations that sprouted during that time remain more relevant
Category: Marketing
You may be thinking of bringing your program book management to the cloud, but what does ‘the cloud’ really do for you? And why should
When the curtains go up and the show starts, you should be overjoyed that every ticket has sold and every seat is filled. But you
Costs are usually a primary consideration and play a vital role in performing arts marketing. Most organizations find it quite challenging to achieve their goals
Program books are a vital piece of marketing collateral for any performing arts venue, so how do you make sure that every patron has one
For our full-service Publisher clients, we get to see a lot of digital program book content, and we mean A LOT! But the one thing
It is hard to remember a time before smartphones and high-speed internet, but it wasn’t too long ago. As we enter a new digital era,
A significant amount of research has been performed investigating the devastating impact of the COVID-19 pandemic on America’s arts sector. While this research is an
Many performing arts organizations use printed program books or just post details of future performances on their websites. While this may work to some extent,
Texting is possibly the simplest, yet most effective way to communicate quickly. Emails may sit in folders for days, or are ignored entirely. QR codes