Have you every thought your program books could have the power to increase revenues, cut costs, and improve patron relations? Sounds like a lot to
Category: Digital Program Book
Are you ready to get phygital? Not just a buzzword and not just the latest fad, phygital is the future of audience engagement. Phygital is
Have you ever thought about using your patron’s behavior gleaned through the program book content they consume to make their experience with your performing arts
Contrary to the rosy picture some industries enjoy in this economy, performing arts organizations are struggling! They are struggling with being overworked, struggling to keep
Change comes for every organization whether they’re ready for it or not. The difference is whether you recognize and embrace it, or resist it until
Wait, what!? That’s right, your tech stack. If it’s not, it needs to be. In today’s digital marketing age, everything your performing arts organization is
Selling program book advertising is hard. At least, that’s the traditional wisdom if your advertising vehicle is printed program books. And what makes it so
The good news is, there is! And you’ll be in good company with The Kennedy Center and The National Philharmonic who finally saw the light about the cost and
The COVID-19 pandemic accelerated the hybrid trend in performing arts. Even before the pandemic, many arts organizations were experimenting with ways to engage audiences digitally.
Is your performing arts organization still using the same old fundraising methods? You know, the ones that typically involve sending a paper brochure to potential