As we reflect on 2022, I think everyone in the performing arts industry can sum it up in three words: back to normal. BUT, those
Category: Marketing
It’s true! Your program book can be a powerful lead magnet… but only if you’re using the right digital program book. Traditional Program Books Provide
Have you every thought your program books could have the power to increase revenues, cut costs, and improve patron relations? Sounds like a lot to
Are you ready to get phygital? Not just a buzzword and not just the latest fad, phygital is the future of audience engagement. Phygital is
Wait, what!? That’s right, your tech stack. If it’s not, it needs to be. In today’s digital marketing age, everything your performing arts organization is
Many arts organizations operate on minimal budgets. This has been the case since before COVID-19 impacted the theater scene. Monetizing ticket sales for events, whether
Digital program books are an exciting way to combine online marketing with instant customer engagement. Even more exciting is how you manage that digital content.
Technology has opened new doors for advertising, promotion and audience outreach through digital program books. But are you ready to step through those doors? You
As the performing arts industry puts the effects of COVID-19 in the past, some of the innovations that sprouted during that time remain more relevant
You may be thinking of bringing your program book management to the cloud, but what does ‘the cloud’ really do for you? And why should