Have you looked at your latest print bills? It’s pretty shocking, right? And are your ad sales or ticket sales covering these huge print bills?
Category: Digital Program Book
It’s true! Your program book can be a powerful lead magnet… but only if you’re using the right digital program book. Traditional Program Books Provide
When you have to buy a $75,000 van to cut your shipping costs, you know something’s got to give. A recent article in the Wall Street Journal
Have you every thought your program books could have the power to increase revenues, cut costs, and improve patron relations? Sounds like a lot to
Are you ready to get phygital? Not just a buzzword and not just the latest fad, phygital is the future of audience engagement. Phygital is
Have you ever thought about using your patron’s behavior gleaned through the program book content they consume to make their experience with your performing arts
Contrary to the rosy picture some industries enjoy in this economy, performing arts organizations are struggling! They are struggling with being overworked, struggling to keep
Change comes for every organization whether they’re ready for it or not. The difference is whether you recognize and embrace it, or resist it until
Wait, what!? That’s right, your tech stack. If it’s not, it needs to be. In today’s digital marketing age, everything your performing arts organization is
Selling program book advertising is hard. At least, that’s the traditional wisdom if your advertising vehicle is printed program books. And what makes it so