There is a moment in many program book conversations where the same assumption surfaces: “We have to print program books anyway.” In many cases—especially with
Category: Digital Program Book
Most arts organizations operate with the belief that they have a clear understanding of their audience. Ticketing systems provide detailed reports on who purchased seats,
Most arts organizations feel like they have a decent handle on their audience. There are reports to review. Campaigns to measure. Attendance to track. On
Arts organizations are not short on data. They have ticketing reports, campaign metrics, donation summaries, and attendance trends. In many cases, they have more data
Ticket sales tell you who showed up. They do not tell you what mattered. A core insight from McKinsey’s research on arts institutions is that
Arts organizations don’t suffer from a lack of passion. They don’t lack creativity. They don’t lack commitment. What many lack is confidence with data. A
There’s only one audience segment that truly matters: people who have already bought your tickets. Everyone else, broad arts interests, 30-mile radiuses, “theater lover” demographics
Most performing arts organizations are still pouring precious marketing dollars into Facebook and Instagram ads built on the wrong foundation — broad “arts & culture”
For decades, program books quietly became one of the most time-consuming parts of a performing arts season. Months of chasing bios.Last-minute layout changes.Rush print fees.Boxes
Imagine this: Tomorrow night, 900 people walk into your theater. By the final bow, you have mobile numbers and email addresses for 700–900 of them.