As performing arts organizations look ahead to the 2025-2026 season, balancing tradition and innovation is more important than ever. For many, that starts with rethinking
Category: Program Book
Summer festivals are a cornerstone of the performing arts season, drawing diverse audiences for experiences that define your organization’s year. For Executive Directors and Marketing
Publishing a season’s worth of program books is a massive undertaking for performing arts organizations. Between design, proofing, last-minute edits, and delivery logistics, the process
Performing arts audiences are evolving. Some patrons still cherish the feel of a printed program book, while others expect instant access to information on their
The performing arts industry is on the cusp of a major transformation. As audience expectations evolve and organizations face increasing financial and environmental pressures, digital
Transitioning from print to digital program books can be a daunting task for performing arts organizations. While the shift to digital offers significant benefits—cost savings,
Program books have long been a staple of the performing arts world, offering audiences a tangible connection to the event they’re attending. These printed materials
Text messaging has become a powerful tool for marketing in the performing arts industry, offering direct and immediate engagement with audiences. As more organizations look
Publishing a season of program books can be a daunting task for many performing arts organizations, not to mention time-consuming. According to our previous blog,
The performing arts program book is more than just a guide—it’s a critical component of the audience experience, a marketing tool, and a reflection of