The Importance of Knowing Your Audience

You can be the best artist or businessperson in the world, but if you don’t have or even know your audience, you may miss out on many growth opportunities. If you want to always fill up your venue, you have no choice but to know your audience

Performing arts are striving to bring back customers after taking a break due to the Covid-19 pandemic. Keep reading to find out why knowing your audience is vital now more than ever.

Create a Bond with Fans

Performing arts organizations need to know that knowing the audience is key in creating a strong bond with them. By knowing your audience, you will create art that moves them, the type of art that makes them relate with you. This is how you end up creating bonds with your audience. As a result, you will have an easy time getting people to fill up art venues post Coronavirus. 

People Respond Positively To Positive Action

The principle of reciprocity states that people will always be ready to assist when you offer them value. You cannot provide value to an audience you do not know. Only when you know your audience can you make art that will always make them come back for more.

Unsolicited Marketing

Once you know the audience, and they too get to know and love your work, they will praise you to other people. This is good because more people will get to know about your performance and venue. 

Your audience will reciprocate the attention you give to them by becoming your loyal supporters who always come back. Your best patrons ever are your present customers.


One of the most crucial things venue organizers can do is to know the audience. The above points may apply to any business, but they are particularly true for performing artists. To know the audience, artists can use digital tools or carry out a question and answer session via text to get immediate feedback.  

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