Marketing to Your Patrons – 4 Tips

Start an email campaign

An email campaign is a chain of emails that promote a certain idea, topic, or event that helps build awareness, consumer curiosity, and drive-up sales. Once you’ve built up an email list, you can send the people on your list the details of the performing arts event leading up to the start of the show.

Social Media Marketing

There has been an increase in social media use which doesn’t seem to be stopping anytime soon. There are several social media options:

  • Facebook
  • YouTube
  • Instagram
  • Twitter

All these sites are more ways for you to connect with performing arts fans. They have great ways to leverage the data stored to help you find your target audience.

Go Directly to the Source with SMS

SMS stands for short message service which are text messages that go directly to your client bases phones.

This is a great way to advertise for upcoming shows or events as long as you time it properly so there is ample ticket-buying time. Just make sure you aren’t sending anything while people are trying to sleep, because that could work against you.

Leverage Video Marketing

Another powerful tool for marketing the performing arts is to make a video showing a preview of the event. This will spur consumer curiosity and you can highlight the skills of the performers.

There are a few ways that video marketing can be applied. There is always YouTube which is a popular choice, but you can still run ads on local television or as a Google ad.

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