One of the biggest marketing revelations within the last few years is a technique called experiential marketing.
As defined here from Salesforce, also called engagement marketing, experiential marketing is a marketing strategy that immerses customers within a product or deeply engages them. In short, experiential marketing enables consumers to not just buy products or services from a brand, but to actually experience the brand.
One could easily say, with the performing arts, coming to a performance, in essence, is an experiential event in and of itself. But what if the more savvy performing arts organizations can take this experience to the next level and provide something like the Nordstrom customer service experience?
Well, with Audience Access, you can! We made it simple to give this level of service, even to the tune of (no pun intended) delivering refreshments right to your patrons’ seats.
We made it super simple to this, and set up is easy. You simply set up optional icons in your Audience Access dashboard for your digital program book that connects to any concession services, and boom, you’re done. Enjoy your refreshments!