Summer brings a rare pause in the performing arts world—a moment to reflect, reset, and reimagine how your organization produces and delivers its program books.
Category: Marketing

The shift away from fully printed program books is happening everywhere—from community theaters to large performing arts centers. But here’s what the most strategic organizations

The planning window for the 2025-2026 performing arts season is here—and with it comes an important opportunity: not just to plan your events, but to

Recommendations from peers often carry more weight than any marketing message. That’s why we recently asked our Audience Access users to share their honest feedback—how

Performing arts audiences are evolving. Some patrons still cherish the feel of a printed program book, while others expect instant access to information on their

As the performing arts industry continues to evolve, digital marketing is playing an increasingly pivotal role in how organizations connect with their audiences. The year

The holiday season is one of the busiest and most magical times of the year for performing arts organizations. Patrons flock to festive performances, drawn

As the holiday season approaches, performing arts organizations are gearing up for some of the most exciting—and busiest—events of the year. From festive concerts and

In today’s digital-first world, patrons expect more than a printed program—they’re looking for interactive, convenient, and engaging experiences that keep them connected with your organization.