There’s only one audience segment that truly matters: people who have already proven they will buy tickets to your work. Everyone else, broad arts interests,
Category: Marketing
Most performing arts organizations are still pouring precious marketing dollars into Facebook and Instagram ads built on the wrong foundation — broad “arts & culture”
Imagine this: Tomorrow night, 1,000 people walk into your theater. By final bow, you have mobile numbers and emails from 700–900 of them. Not just
Consistency Is The New Currency: How Consistent Digital Program Book Data Transforms Audience Understanding If you’ve spent any time on X (formerly Twitter), you’ve probably
Why the First Connection May Be Your Most Powerful Marketing Tool It begins before the music. Before the lights dim. Even before a patron takes
Why Digital Program Books Are the New Social Media Powerhouse On a warm summer evening, the final curtain falls at an outdoor concert, but the
Summer brings a rare pause in the performing arts world—a moment to reflect, reset, and reimagine how your organization produces and delivers its program books.
The shift away from fully printed program books is happening everywhere—from community theaters to large performing arts centers. But here’s what the most strategic organizations
The planning window for the 2025-2026 performing arts season is here—and with it comes an important opportunity: not just to plan your events, but to
Recommendations from peers often carry more weight than any marketing message. That’s why we recently asked our Audience Access users to share their honest feedback—how