When you’ve worked hard to gather audience information, the last thing you want to hear is that you’ve only scratched the surface. But the truth
Author: Garett
Digital program books have drastically changed the landscape of audience engagement. Consumers already demand digital access to the things they love, expecting to find instant information at their fingertips.
As we reflect on 2022, I think everyone in the performing arts industry can sum it up in three words: back to normal. BUT, those
The European Union has set an ambitious goal to cut its emissions by 45% by 2028. To achieve this goal, the EU is encouraging businesses
Have you looked at your latest print bills? It’s pretty shocking, right? And are your ad sales or ticket sales covering these huge print bills?
It’s true! Your program book can be a powerful lead magnet… but only if you’re using the right digital program book. Traditional Program Books Provide
When you have to buy a $75,000 van to cut your shipping costs, you know something’s got to give. A recent article in the Wall Street Journal
Have you every thought your program books could have the power to increase revenues, cut costs, and improve patron relations? Sounds like a lot to
Are you ready to get phygital? Not just a buzzword and not just the latest fad, phygital is the future of audience engagement. Phygital is
Have you ever thought about using your patron’s behavior gleaned through the program book content they consume to make their experience with your performing arts