There’s only one audience segment that truly matters:
people who have already proven they will buy tickets to your work.
Everyone else, broad arts interests, 30-mile radiuses, “theater lover” demographics is just guessing.
Onstage doesn’t guess
With Audience Access, your digital program becomes the easiest, most natural way for patrons to stay connected to you. When they open their beautifully designed digital program (delivered by text, email, or QR), the majority simply choose to keep receiving updates. It feels helpful, not intrusive. It’s how audiences expect information in 2025.
That frictionless moment gives you something no agency, no ticketing platform, and no other digital program can deliver:
A real list built from real attendees — at scale.
Not the original ticket buyer.
Not a tiny fraction of your CRM.
Not “people interested in the arts.”
Actual patrons
That’s when everything changes.
Because when you use real attendees as the seed for your look-alike audiences, the accuracy jumps to another universe.
We routinely see look-alikes that are 10–100x more precise than anything built off generic or incomplete lists.
No one else in the performing arts can give you that. No one else even has the data to try.
And the results speak for themselves:
- Cost-per-subscriber routinely under $60 (vs. $150–$300 industry norm)
- Single-ticket campaigns producing 8–12x ROAS
- Slow nights filling 4–6 weeks earlier
- Average house capacity jumping 15–20 points in one season
This isn’t a tiny optimization. This is the difference between scraping by and selling out.
The bottom line
When your marketing is built on real audience behavior—not guesses, not outdated assumptions, not broad interests—you finally get the precision your programming deserves. Audience Access gives you the clean, high-intent data that makes every campaign smarter, every dollar more efficient, and every season stronger.
Your real audience has always been your most powerful advantage. And now you can actually use it.
Ready to turn your audience into your strongest marketing engine?
See why Audience Access is the #1 digital program for the performing arts.
