Recommendations from peers often carry more weight than any marketing message. That’s why we recently asked our Audience Access users to share their honest feedback—how they’re using the platform, how it’s impacting their organization, and whether they would recommend it to others in the performing arts industry.
The results were overwhelmingly positive, reaffirming that Audience Access is not just a digital program book platform—it’s a vital tool helping arts organizations engage audiences more effectively and simplify their program publishing process.
What the Survey Revealed
When we asked users how satisfied they are with Audience Access, the message was clear:
- 100% of respondents reported being Satisfied or Very Satisfied.
- 90% said they would recommend Audience Access to another arts organization, with many rating their likelihood to recommend a 9 or 10 out of 10.
- Users consistently highlighted the platform’s ease of use, flexibility, and ability to simplify what used to be a time-consuming and expensive process.
The feedback showed us that performing arts marketers and executive directors across the country trust Audience Access to deliver digital programs in a way that aligns with their audience expectations and operational needs.
Digital Program Books for Every Performance—No Limitations
Another clear theme in the survey responses was how Audience Access has shifted the mindset of how organizations approach program books. Traditionally, program books were reserved for mainstage performances due to the cost and logistics of printing. But our users are now embracing digital program books for:
- One-night-only performances
- Educational and outreach programs
- Pop-up and festival events
- Student recitals and smaller-scale shows
Because digital delivery eliminates printing and distribution costs, there’s no reason to limit which performances get a program book. Audience Access makes it possible to provide the full experience to every patron, at every event.
The Untapped Power of Text Messaging
One area where some users haven’t yet fully leveraged the platform is our SMS delivery feature. But among those who have activated it, the feedback couldn’t be clearer—text messaging dramatically enhances audience engagement.
In the survey, users who were using SMS rated it a perfect 10 out of 10 for effectiveness in connecting with patrons. Text messaging allows organizations to:
- Deliver the digital program book instantly, with no app downloads or searching.
- Capture mobile numbers for ongoing marketing, ticket sales, and donation campaigns.
- Send timely updates, special offers, and personalized content to their audience—all through a channel patrons already use daily.
For organizations not yet utilizing this feature, the survey results are a clear reminder: text messaging is one of the most powerful tools at your fingertips.
The Future is Even Brighter: Audience Access 2.0 is Coming
This positive feedback fuels everything we do. And we’re not stopping here.
We’re hard at work preparing to launch Audience Access Version 2.0—an even more powerful, flexible, and user-friendly platform designed to help performing arts organizations streamline their program publishing and engage their audience like never before.
If you’re already an Audience Access user—thank you for trusting us to help you connect with your audience like never before. We’re excited to continue supporting you as we roll out even more powerful tools in Version 2.0. And if you haven’t yet made the switch, now is the ideal time to join the growing number of performing arts organizations who are simplifying their program book publishing and engaging their audiences in new, meaningful ways.
Ready to See Why Performing Arts Leaders Trust Audience Access?
Audience Access isn’t just another digital program. It’s a trusted platform backed by real results and real feedback from leaders in the performing arts industry.
Join the performing arts leaders who are already transforming their audience experience—try the #1 digital program for the performing arts today and experience the difference for yourself.
