InstantEncore vs. Audience Access Digital Program Review (2024)

As pioneers in performing arts digital program publishing, Onstage was the first to introduce its digital program publishing platform, Audience Access, in 2008. Over the years, we have continuously refined our platform, learning from both our successes and failures to create the most robust, simplest to use, and simplest to deliver digital program for the performing arts.

Our deep industry knowledge and commitment to innovation allow us to provide an unbiased and expert review of InstantEncore and Audience Access.

InstantEncore Key Features:

1. Digital Program Books: Converts traditional printed programs into digital formats.
2. Environmental Impact Reduction: Promotes sustainability by reducing paper use.
3. Cost Savings: Cuts printing and shipping expenses.
4. Interactive Ads: Allows for basic digital advertising options.

Pros of InstantEncore:

• Reduces environmental impact.
• Saves on printing and shipping costs.
• Provides more engaging advertising than traditional print.

Cons of InstantEncore:

• Lacks a detailed analytics dashboard.
• Does not specify the delivery method for digital programs.
• Does not sell advertising directly.
• High cost with additional setup fees.
• Custom built events come at an additional cost.

Audience Access Key Features:

1. Branding Continuity: Customizable with your colors, fonts, logos, and images.
2. Comprehensive Analytics: Provides detailed insights into audience behavior and program usage.
3. SMS Messaging/Emai Integration: Frictionless delivery, powerful marketing! Effortlessly distribute your digital program and capture new contacts for future marketing initiatives.
4. Event Management: Copy, schedule, and create PDF versions of events.
5. Interactive Digital Ads: Robust integration of engaging digital advertisements within the program.
6. Managed Program Book Services: All-in-one platform offering both print and digital solutions managed by Onstage.
7. Custom Built Events: Included in Gold+ and Platinum+ subscriptions.

Pros of Audience Access:

• Reduces environmental impact.
• Saves on printing and shipping costs.
• Provides engaging advertising options.
• Extensive customization options.
• Robust analytics and data tracking.
• Powerful SMS marketing features.
• Flexible pricing plans.
• Streamlined print & digital publishing.
• Integration with any ticketing service.
• Enhanced, personalized audience experience.
• Custom built events included in higher-tier subscriptions.
• Simplest to use and deliver.

Cons of Audience Access:

• Print services come at an additional cost based on type and quantity.

Alternatives:

• Issuu: Primarily a PDF pageturner, less interactive on mobile.
• Audience Access: A comprehensive solution with advanced features and flexible pricing plans.
• InstantEncore: More expensive with fewer integrated features compared to Audience Access.

Conclusion:

Both InstantEncore and Audience Access offer digital program solutions with their own strengths. However, Audience Access stands out with its comprehensive analytics, powerful SMS marketing capabilities, extensive customization options, managed program book services, and advanced digital advertising integration. Audience Access also includes custom built events in its higher-tier subscriptions, making it the most robust, simplest to use, and simplest to deliver choice for performing arts organizations.