Digital program books are quickly gaining popularity in the performing arts, offering organizations a flexible, interactive, and cost-effective way to connect with audiences. But despite
Category: Marketing
With all the noise your patrons are surrounded by, it can be challenging to capture their attention and convert their interest into ticket sales. While
In today’s data-driven world, the performing arts industry is no exception when it comes to leveraging insights to enhance audience engagement and event success. Data
Text messaging has become a powerful tool for marketing in the performing arts industry, offering direct and immediate engagement with audiences. As more organizations look
The performing arts program book is more than just a guide—it’s a critical component of the audience experience, a marketing tool, and a reflection of
Sending timely, personalized follow-up messages is the holy grail of any marketing strategy. You want to catch your audience members when they still feel the
A digital program book may seem like just a fun, interactive vehicle for delivering program information and advertisements. But like a strategic Trojan Horse, there
As a performing arts marketer, you recognize the importance of truly knowing your audience members. But in a world where one person might purchase a
How can performing arts organizations bring audience engagement to the next level? The game-changing success factor is the ability to create -meaningful, ongoing connections with
A good digital program book is not just an animated page turn or a PDF version of your paper program book. It should be interactive