Your digital program received 1,500 scans last weekend. Is that good? Maybe. It’s certainly a sign that people interacted with something. But by itself, that
Category: Digital Program Book
A patron purchases four tickets to Saturday night’s performance. Your ticketing system knows the purchaser. It knows the transaction. It knows the seats. It may
For most of its history, the program book had one job: serve the patron sitting in the theater. Today, it has two. The first hasn’t
Most performing arts organizations don’t think of their program book as part of their marketing strategy. It’s a publication. A production deadline. A sponsor fulfillment
For years, the solution to almost every program book request was the same. “Let’s add another page.” A new sponsor needed recognition. An expanded artistic
A sold-out performance generates revenue. The lights come up, the audience leaves, and the organization moves on to the next production, concert, or event. Attendance
A sold-out performance feels like success. The house is full. The audience is engaged. The event concludes with applause, and the organization can point to
Few organizations set out to create a 64-page program book. In fact, most program books begin with relatively straightforward objectives. Provide patrons with essential event
A subscription renewal is one of the most celebrated metrics in the performing arts. It signals loyalty, validates programming decisions, and provides a degree of
Most performing arts organizations have invested significant time and resources into building their CRM. It serves as the central repository for ticket purchases, donations, subscriptions,