Creating program books used to eat half the season.
Six months of chasing bios, midnight layout fixes, rush printing fees, and boxes of printed program books that may or may not show up on time, all for something patrons flipped through once and forgot, and ultimately ends up in the trash.
We looked at that insanity and rebuilt the entire system from the ground up.
Today, Onstage clients spend almost no time on program books
A full season — design, revisions, publishing, patron delivery, and data capture — now takes most organizations just a few hours total. Many are down to a single week for their entire season.
And we’re driving that number toward one day.
But we didn’t stop at eliminating the headache.
We transformed the program book from a cost center into the most powerful audience-growth engine in your marketing stack
Here’s how:
🔹 Patrons actually open our digital programs
Arts organizations using the Audience Access platform consistently achieve 8–12x higher engagement than any PDF-style digital program book or legacy solution.
🔹 Delivery is frictionless
Text, email, QR — however your patrons want it. Adoption is near-universal.
🔹 You finally capture the full audience
First-party data from most of the house flows straight into your marketing and development pipelines. More ticket sales. More upgrades. More donors. All measurable.
🔹 Sponsorship revenue goes up
When ads truly get seen, they perform. Our performing arts clients routinely generate thousands in additional revenue, and their program book ends up paying for itself many times over. With Audience Access, program books become revenue-positive — not a financial drain.
Old program book = seasonal crisis + mediocre revenue.
Audience Access digital program books = effortless, elegant, and unmatched in performance.
Marketing directors get their lives back.
Executive directors get ROI the board actually believes.
Patrons get a modern, elevated experience.
If you’re still managing program books manually or relying on a clunky PDF flipbook, you’re working ten times harder for a fraction of the results.
The future is here. It’s effortless. And it wins.
Ready to see how effortless your next season can be?
See why leaders who once spent months on program books now rely on Audience Access — the #1 digital program for the performing arts.
