There’s only one audience segment that truly matters: people who have already proven they will buy tickets to your work. Everyone else, broad arts interests,
Category: Tips
Most performing arts organizations are still pouring precious marketing dollars into Facebook and Instagram ads built on the wrong foundation — broad “arts & culture”
Turning Clicks Into Stories—How Digital Program Book Data Speaks to Boards, Funders, and Sponsors Picture this: you’re standing in front of your board. You’ve got
Consistency Is The New Currency: How Consistent Digital Program Book Data Transforms Audience Understanding If you’ve spent any time on X (formerly Twitter), you’ve probably
Why the First Connection May Be Your Most Powerful Marketing Tool It begins before the music. Before the lights dim. Even before a patron takes
Every arts leader knows the difference great design makes. A well‑designed program book not only informs but enhances the performance experience. It reflects your organization’s
If you’ve ever stayed late at the office proofing program books the night before they go to print, you know the feeling: stress, scramble, and
Summer brings a rare pause in the performing arts world—a moment to reflect, reset, and reimagine how your organization produces and delivers its program books.
The shift away from fully printed program books is happening everywhere—from community theaters to large performing arts centers. But here’s what the most strategic organizations
If you’re staring down rising print costs and tightening budgets for the upcoming season, you’re not alone. With paper, ink, and shipping expenses continuing to