Digital program books are an exciting way to combine online marketing with instant customer engagement. Even more exciting is how you manage that digital content.
Category: Program Book

When you think of printed versus digital program books, which is the better option? Answer: neither. That’s because every patron is different, and until you can

The moment a patron takes a seat with your program book is YOUR make or break moment: will that program book leave a lasting impression

It’s time to face the painful truth: you’ve been publishing your program books all wrong! The good news is you don’t have to stay stuck

There’s no doubt that the world is rapidly transitioning to digital marketing, and for a good reason. However, just because you are developing a digital

If you’ve been wondering whether to make the switch from printed to digital program books, the good news is you can have your cake and

When the curtains go up and the show starts, you should be overjoyed that every ticket has sold and every seat is filled. But you

Costs are usually a primary consideration and play a vital role in performing arts marketing. Most organizations find it quite challenging to achieve their goals