There’s only one audience segment that truly matters: people who have already proven they will buy tickets to your work. Everyone else, broad arts interests,
Author: Garett
Most performing arts organizations are still pouring precious marketing dollars into Facebook and Instagram ads built on the wrong foundation — broad “arts & culture”
Creating program books used to eat half the season. Six months of chasing bios, midnight layout fixes, rush printing fees, and boxes of printed program
Imagine this: Tomorrow night, 1,000 people walk into your theater. By final bow, you have mobile numbers and emails from 700–900 of them. Not just
Turning Clicks Into Stories—How Digital Program Book Data Speaks to Boards, Funders, and Sponsors Picture this: you’re standing in front of your board. You’ve got
Consistency Is The New Currency: How Consistent Digital Program Book Data Transforms Audience Understanding If you’ve spent any time on X (formerly Twitter), you’ve probably
Why the First Connection May Be Your Most Powerful Marketing Tool It begins before the music. Before the lights dim. Even before a patron takes
Why Digital Program Books Are the New Social Media Powerhouse On a warm summer evening, the final curtain falls at an outdoor concert, but the
Every arts leader knows the difference great design makes. A well‑designed program book not only informs but enhances the performance experience. It reflects your organization’s
If you’ve ever stayed late at the office proofing program books the night before they go to print, you know the feeling: stress, scramble, and