Sending timely, personalized follow-up messages is the holy grail of any marketing strategy. You want to catch your audience members when they still feel the
Author: Garett
As a performing arts organization, those lush, full-color season program books may be a point of pride. But let’s get real – printing and distributing
Do you wish you could offer the easy access of digital program books while still sharing the tangible enjoyment of a paper program book? With
No one wants to be just another name in a crowd. We all want to feel unique, like our needs and preferences matter. But when
A digital program book may seem like just a fun, interactive vehicle for delivering program information and advertisements. But like a strategic Trojan Horse, there
Imagine walking into a performance where the program book has been tailored with content designed just for you. Your favorite artists’ bios are right next
As a performing arts marketer, you recognize the importance of truly knowing your audience members. But in a world where one person might purchase a
How can performing arts organizations bring audience engagement to the next level? The game-changing success factor is the ability to create -meaningful, ongoing connections with
As every performing arts organization knows, the need to cut costs is never-ending. Many organizations are starting to adopt a powerful new cost-cutting measure that
A good digital program book is not just an animated page turn or a PDF version of your paper program book. It should be interactive