We still have some way to go before COVID restrictions completely lift, but it’s not too late to start planning now. And that’s especially important
You can be the best artist or businessperson in the world, but if you don’t have or even know your audience, you may miss out
Start an email campaign An email campaign is a chain of emails that promote a certain idea, topic, or event that helps build awareness, consumer
Attach logos, sponsors and images to the messages that patrons receive from keywords, or that you send out via a mass message.
Set up optional icons for your digital program, directing patrons to concession services, valet parking and merchandise links just like an app, but not an
COVID-19 brought the performing arts sector to its collective knees. Rather than experiencing a highly anticipated 20/21 season we all planned, we felt the impact of a
Quickly—what’s the most looked at section of your program book? No, I’m not talking about your gut feel about what section your patrons are looking